Newton Running Shoes and Indie Book Marketing

This is my thirty-third year of running.  Three years ago, getting ready for a run, I knew what Joe Namath must have felt like getting ready for a football game; two knee braces, a band around my right arch, and custom orthotics.  In spite of all the equipment, the pain came through, my pace slowed, and it became increasingly easier to find excuses not to run at all.

Then, the gods of running led me to the Newton Running Shoe web site.  The Boulder, Colorado company was definitely god sent – tonight almost three years, and I don’t know how many pairs of Newton’s later, I just finished a set (for me a set is three days running followed by a day off).  I didn’t have to come home and take off all the gear, while swallowing a handful of aspirin.  In fact, I’m running better, easier, and stronger than I have in years.

Newton’s are the secret.   No other running shoe is made like they are made.  Running in Newton’s is like running barefoot, or to be more exact, running like a barefoot four-year-old.

I’ve told a lot of my friends about them, and as far as I know, none of them have tried Newton’s.  So, what’s the problem?  Well, one friend, probably speaking for most of them, summed it up this way – “They cost three times more than whatever I can find on sale at Foot Locker.”

Actually, it’s worse than my friend imagines.  The MV2, which Christina, Adrienne, and I run in costs $125.00 and has a life of 220 miles – after that it has absorbed all the punishment it can take.  That means, my shoes cost fifty-six point eight cents per mile – I just ran 8 miles, which means I spent $ 4.54 on shoes tonight – of course I spent nothing on knee braces, orthotics, elastic bands, or aspirin.

What’s that got to do with indie book marketing?  Everything!  Contrary to popular opinion, you can’t publish for free and you sure can’t sell your self-published book for free.  If you think a good idea and a word processor is all you need, maybe it’s time to think again.

Assuming you can write, and are, or have, written a good book, you have to spend money before that glorious moment when you hit “save and publish,” on Amazon.

If you’re smart, you’ll spend at least $250 – $500 dollars for a good edit, $150 – $250 for formatting, and $250 – $550 for a sharp cover.  Now you’re ready to upload and hit save and publish but that’s just the beginning.

You have to market your work of art – plan on spending countless hours finding and cultivating your audience.  Some of the tools you’ll discover you have to invest in are: Auto tweeters, email handlers, remote servers, workshops and seminars, faster computers, additional software – you can probably get by with an additional $700 – $1,200 investment – or a total of $2,000.00 for your indie publishing and marketing endeavor.

That makes $.56 cents per mile much more reasonable.

Let’s face it, indie writing and marketing isn’t for the faint-hearted or for cheap-skates.

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2 Responses to Newton Running Shoes and Indie Book Marketing

  1. This is great, Bert. I’ve struggled with foot/leg problems since I was a kid. My heels would ACHE after soccer practice every night. Then I suffered acute bilateral Achilles tendonitis playing football in high school and couldn’t really walk for about three weeks. I spent $400 on custom orthotics which did nothing. I had a bone scan when a different podiatrist was trying to diagnose my lower leg pain. When he saw the spiderweb fractures in my tibias, he confused me with another patient who had fallen off a roof. I had not fallen off of a roof; I had merely been running, jogging, really, gutting it out, trying to ignore the pain or hope I could train through it, because I loved to run and enjoyed the feeling and overall well-being of being in shape.

    I eventually began running 5k’s as an adult, and have completed one triathlon to date (best things I learned from that experience: training specificity is required, don’t change anything on race day that is different from the way you’ve been training (like new goggles which leak while swimming), and don’t compete in the cycling portion while riding a mountain bike (I literally had 12-year-old girls passing me).

    My training for that triathlon focused on running (hence the specificity comment above). I forced myself to adhere to the Less Is More model of training, and began running shorter distances/durations, and usually not on consecutive days. In the end, I had no fractured tibias and no pain of any kind, and during the final 5K run of the triathlon, I passed a lot of people who had passed me on the bike. It was glorious.

    I will certainly investigate the shoes you recommended. Brilliant analogy, by the way. And keep on trucking, friend.

    • Bert

      Sorry for the delay in commenting on your comment – I’m new to WordPress – but I’m not new to Newton and I promise you this, they will put the fun back in running –

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